Last updated: September 28, 2026
Watermark Gold (“we,” “our,” or “us”) operates the website https://www.watermarkgold.com/. This Privacy Policy informs you of our policies regarding the collection, use, and disclosure of personal data when you use our website and the choices you have associated with that data.
1. Information We Collect
We collect several different types of information for various purposes to provide and improve our services to you.
- Personal Data: While using our website, you may choose to provide us with certain personally identifiable information that can be used to contact or identify you via our contact or inquiry forms. This may include, but is not limited to:
- First name and last name
- Email address
- Phone number
- Details regarding items (such as gold, silver, or luxury watches) you are inquiring about
- Usage Data: We may also collect information on how the website is accessed and used. This Usage Data may include information such as your computer’s Internet Protocol address (e.g., IP address), browser type, browser version, the pages of our service that you visit, the time and date of your visit, time spent on those pages, and other diagnostic data.
2. Local Business Operations & No Online Sales
Watermark Gold is an informational website and local storefront promotion tool for our physical shop located in West Boylston, MA. We do not process e-commerce transactions, sell products directly online, or collect online payment/credit card information through this website. All formal retail transactions, evaluations, and appraisals take place in person at our physical store location.
3. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to track the activity on our service and hold certain information.
- Cookies are files with a small amount of data which may include an anonymous unique identifier.
- You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our service.
4. Google Ads, Analytics, and Third-Party Vendors
We partner with third-party vendors, including Google, to advertise our services and analyze website traffic.
- Third-Party Vendors & Cookies: Third-party vendors, including Google, use cookies to serve ads based on a user’s prior visits to our website.
- Advertising & Remarketing: Google’s use of advertising cookies enables it and its partners to serve ads to our users based on their visit to our site and/or other sites on the Internet.
- Opt-Out Control: You may opt out of personalized advertising by visiting the Google Ads Settings page (adssettings.google.com). Alternatively, you can opt out of a third-party vendor’s use of cookies for personalized advertising by visiting aboutads.info or networkadvertising.org.
5. Use of Data
Watermark Gold uses the collected data for various purposes:
- To provide and maintain our services
- To notify you about changes to our services
- To allow you to participate in interactive features of our website when you choose to do so
- To provide customer support and respond to item inquiries
- To gather analysis or valuable information so that we can improve our website and marketing efforts
6. Security of Data
The security of your data is important to us, but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.
7. Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. You are advised to review this Privacy Policy periodically for any changes.
8. Contact Us
If you have any questions about this Privacy Policy, please contact us:
- By phone: (508) 835-4653
- By visiting us at: 18 North Main Street, West Boylston, MA 01583